On 26 April 2017 The Hon Neil Brown QC attended the launch of Dot Trademark and its Policy Committee in Hong Kong. Dot Trademark is a new range of domain names that has a very significant feature. Dot trademark (in Chinese) is one of the new generic top level domains introduced by ICANN. Domain names issued in the dot trademark space will be able to be issued only if the registrant can show that it has a trademark which is reflected in the domain name. This means that people who see the domain name and, more importantly, people who use it by following it to a website, know that it is entirely legitimate. They will know this because there must have been a verified trademark before the domain name could be issued. Internet users therefore know that the website is genuine.
The celebrations in Hong Kong took the form of a press conference, well attended by the Hong Kong media and a seminar at which Mr Brown spoke.
Also held in Hong Kong was the first meeting of the Dot Trademark Policy Committee to which Mr Brown has been appointed. The Committee is a body of international scholars and practitioners in the domain name field who will advise Dot Trademark on policy matters as it establishes itself and starts its important work.
Here are some photographs showing this very successful event: