Recent Case Notes & Commentary

When is a Gripe Not a Gripe Site?

Zillow v. Chris Storseth NAF Case No. FA1409001578264, 3 Oct 2014


It is interesting – and great fun- when the argument is put in a domain name case that the site is a gripe site or a fan site or, as they are sometimes called- a tribute site. It is sometimes said that the party who registered the domain name has a freedom of speech defence, giving rise to a right or legitimate interest in the domain name.


In essence, the United States First Amendment protection is quite limited unless used properly. Simply asserting that you have the right to free speech will not automatically allow you to use another’s trademark. If a respondent uses the disputed website for anything other than ‘genuine criticism’, and instead as a vehicle to further their own interests, they will not be afforded constitutional projection. The decision below, Zillow v. Chris Storseth, exemplifies that invoking freedom of speech will not provide a respondent with an impenetrable defence. As usual, we repeat the point that evidence is needed.


The Parties:

The Complainant, Zillow, Inc, is an online US real estate company that has registered <Zillow.com>. The website attracts much traffic, and revenue generated has grown greatly in the period since its commenced operation. The complainant registered ZILLOW as a trademark with the USPTO in 2012. Further USPTO registrations include ZESTIMATE, DIGS, the DUELLING DIGS mark, as well as a Z mark “consisting of the letter ‘z’ within a house design.


The Respondent was Chris Storseth, both a broker and realtor by occupation. The respondent had registered 32 domain names using variations of ZILLOW marks owned by the complainant. Once a user clicked on one of the domain names below, they were re-routed to <acluefor you.com>, a website in which the respondent provided critical commentary of the complainant’s business activities.


Disputed Domain Names

<zillowadvice.com>, <zillowinc.com>, <zillowinc.net>, <zillowleases.com>, <zillowlocal.com>, <zillowrents.com>, <zillowhomedesign.com>, <zillowrentalpro.com>, <zillowhomerentals.com>, <zillowrentalsapi.com>, <zillowpremieragent.info>, <zillowpremieragent.net>, <zillowpremieragent.co>, <zillowrentconnect.com>, <zillowallstar.com>, <zillowcomingsoon.com>, <zillowhub.com>, <zillowmontanarentals.com>, <zillowmt.com>, <zillowrentalhelena.com>, <zillowrentalshelena.com>, <zillowrentalsusa.com>, <yahoozillow.com>, <yahoo-zillow.com>, <zillow-trulia.com>, <zillowdigspro.com>, <digspro.com>, <zdigspro.com>, <zallstar.com>, <zealestateagent.com>, <zealtors.com>, and <zrentalpro.com>

Complainant’s Contentions

The Complainant tendered evidence arguing it could satisfy the necessary elements of paragraph 4(a) as required under the Policy. Regarding the first element, the complainant put forward that the disputed domain names were confusingly similar to the ZILLOW mark, as they were simply the complainant’s registered mark with the addition of a generic or descriptive term, such as “ premieragent” or a new top-level domain like “.com”. Because the respondent has never been known by the ZILLOW marks, the complainant further argued that the respondent lack rights and legitimate interests in the disputed names. The complainant contended the circumstances warranted bad faith, providing evidence that the respondent sought to make a profit by selling the disputed domain names. Additionally, the sheer volume of variations of the complainant’s mark that were registered was indicative of bad faith..


Respondent’s Contentions

The predominant argument put forward by the respondent was that he was entitled to the protection of the free speech amendment to the American Constitution. The respondent contended the disputed domain names were entitled to constitutional protection because they were ‘gripe sites’, as they put-forward unfavourable views regarding the complainant’s real estate operations, and were therefore shielded from censorship for providing critical commentary of the complainant’s business activities. Therefore, despite the fact he was using elements of the complainant’s mark, the respondent argued he had a right or a legitimate interest in the domain names.


The Panel’s Decision: Complainant Successful

Navigating its way through the numerous issues it was confronted with due to the vast quantity of domain names in dispute, the panel ultimately found in favour of the complainant, ordering the domain names to be transferred. The panel held that despite employing numerous variations of marks owned by the complainant, all the domain names were nonetheless identical and/or confusingly similar. The respondent simply utilised the complainant’s name and mark to confuse users into believing the domain names were genuine and that they would be re-directed to a related website of the ZILLOW real estate business. The reasoning outlining why, in spite of using a “plethora” of variations relating to the Zillow mark all were considered to be in contravention of Paragraph 4(a)(i), provides a great insight into how panellists will apply the UDRP to unravel the complex issues involved, but unfortunately is beyond the scope of this article.


Having found that the complainant had made out a prima facie case that the Respondent did not have rights or legitimate interests in the disputed domain names, the burden was then shifted to the respondent to rebut the case against him. In finding that the respondent was not entitled to rely on the constitutional principles, the panel held that none of the disputed domain names were dedicated to free speech or criticism. The panel was quite emphatic in its rejection of the res